A delish drink that gives bees a boost AND is genuinely sustainable? Say hello to Avallen Calvados! The brand’s founders are on a mission to make the world better: as part of the 1% for the Planet movement, they make donations to organisations that protect bees and help them thrive, partly through planting more than 10,000 wild flowers in the next three years. The production story is a tasty one, too: Avallen is made without sugar, caramel or boisé (a wood extract sometimes used to add colour to Calvados) – literally just good old apples and water – before it’s aged in French oak barrels for at least two years. In keeping with the general apple theme, the bottle’s label has even been printed on recycled apple pulp paper!
As a celebration of its eco-friendly efforts, Avallen was bestowed the Green Launch of the Year 2019 title at the Drinks Business Green Awards, and named Best Company 2020 at the Sustainability in Spirits Awards!